书城社会科学应用翻译研究
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第56章 附录 译作赏析(8)

Snap serials,the beautifying and maintaining products represented by Cinep Auto Beauty and Maintenance Franchise Stores are produced by Pennzoil-Quaker State,one of the biggest companies for auto products in USA Pennzoil Quaker State has Jiffy Lube brand whose products up to over 1300 and holds the first place on American auto beauty and maintenance service markets.The annual sales volume in Pennzoil-Quaker State totals nearly USD 10 billion,among which SNAP brand amounts to 10% of the share .This product serial has passed the authentication of ISO9000 and the Pacific Insurance Company of USA undertaking the quality assurance.

With the rapid development of domestic auto industry in China,it’s become a fashion for people to enjoy a life with their own cars,which,therefore,brings about a good opportunity to develop their auto beauty and maintenance service.

In this favorable situation,the company proposes a new notion for its development:“To further its good service through hard-working and maintain its good reputation with a stead progress”.To follow this notion,a big investment has been put into the construction of a comprehensive building,located in South 3rd Ring Road of Beijing with an area of 3000 square meters,to integrate office work,marking,and professional training and practice.A sum of 800,000 Yuan is also invested for selling model store and modernized audio-visual center.Many Professional personnel in management assembled here which lays a solid foundation for its sound development in the future.

Beijing Cinep Auto Franchise enjoys a qualified and energetic fleet of 80 member staff with an average age of 26,of whom 95% graduated with diplomas fromuniversities.The Headquarters consist of ten departments,one administrative office and two service centers integrating development,franchising and marking,which is entitled to one of the first group of the“National Membership of Chain Store & Franchise Association in China”in auto service trade.It has many selling stores,model stores,holding stores and more than 500 stores of franchise all over China.

In the new century,based on the scheme laid down by the headquarters,Cinep aims to develop into an enterprise well-established for century with a name-brand at the top of Chinese auto beauty and maintenance trade,planning to develop further 100 selling stores,300 center stores and more than 2000 franchises within 3 years and determined to strive into in 6 years the 100 tops of China franchise.

Passage 11

About Philips Electronics

Royal Philips Electronics of the Netherlands is one of the world’s biggest electronics companies and Europe’s largest,with sales of EUR 31.8 billion in 2002.It is a global leader in color television sets,lighting,electric shavers,medical diagnostic imaging and patient monitoring,and one-chip TV products.Its 166,000 employees in more than 60 countries are active areas of lighting,consumer electronics,domestic appliances,components,semi-conductors,and medial systems.Philips is quoted on the NYSE(symbol: PHG),London,Frankfurt,Amsterdam and other stock exchanges.

Global Leader

Royal Philips Electronics is tenth on Fortune’s list of global top electronics corporation.We are active in about 60 businesses,varying form consumer electronics to domestic appliances,and form security systems to semiconductors.

We are a world leader in digital technologies for television and displays,wireless communications,speech recognition,video compression,storage and optical products as well as the underlying semi-conductor technology that makes these breakthroughs possible.

We have world-class solutions in lighting,medical systems(particularly scanning and other diagnostic systems)and personal and domestic appliances where our investments in design and new materials are critical to success.

Translated into figures,we produce over 2.4 billion incandescent lamps every year,and some 30 million picture tubes.

One in seven television sets worldwide contains a Philips picture tube,and 60 percent of all telephones contain Philips products.

Thirty percent of offices around the world are lit by Philips Lighting,which also lights 65 percent of the world’s top airports,55 percent of soccer stadiums,and 30 percent of hospitals.

The strength of Philips’ global operations is reflected in its(value-based)leadership position in many of the markets in which it is active:

飞利浦简介

皇家飞利浦电子集团是世界上最大的电子公司之一,在欧洲名列榜首,2002年的销售额达318亿欧元。它在彩色电视、照明、电动剃须刀、医疗影像诊断以及病人监护仪、单芯片电视产品领域领先世界。它拥有166 000名员工,在60多个国家里活跃在照明、消费电子、家用电器、电子元件、半导体和医用设备等领域。飞利浦在纽约证券交易所(代号为PHG)、伦敦、法兰克福、阿姆斯特丹和其他股票交易所中上市。

全球领先者

皇家飞利浦电子集团在《财富》杂志电子行业排行榜中名列前茅。经营60多种业务,涵盖从商品电子元件到家用小电器,从安全系统到半导体等多个领域。

我们在电视机、显示器、无线通信、语音识别、视频压缩、光存储产品等数码技术领域及支持上述突破性成就的半导体技术都处于世界领先地位。

我们在照明、医疗系统(特别是扫描及其他诊断系统)和家庭小电器及个人护理产品方面的技术达到世界一流水平,而对设计和新材料的投资是我们成功的关键。

从数据来看,我们每年生产24亿只白炽灯及3亿支彩色显像管。

世界上每7台电视机中就有一台用飞利浦的彩色显像管,而全球60%的电话都含有飞利浦的产品。

世界上有30%的办公室采用飞利浦照明产品,我们还同时为世界上65%的主要机场、55%的足球场和30%的医院提供照明。

飞利浦全球运营的优势是,在其活跃着的许多市场上都占据着领先地位(基于价值计算):

World Europe

世界欧洲

Lighting(照明)1 1

Consumer Electronics(auto /video)

[商品电子元件(视听产品)]3 1

Monitors(units)[显示器(台)]4 3

Shavers(电动剃须刀) 1 1

Steam irons(蒸汽熨斗)2 2

Semiconductors(半导体)9 4

Color picture tubes(彩色显像管) 3 1

DVD recorders(DVD刻录机)1 1

Medical imaging equipment

(医疗成像设备) 2 1

Dental care(electric toothbrushes)

[牙齿护理(电动牙刷)]2 2

六、看完了两篇广告,是否觉得有些枯燥?下面,我们不妨领略一下什么是冷峻与威严。布告、公文一类文本的翻译最要紧的是用字必须符合译文的公文格。否则公文不“公”,何来权威性?下面四则译文应该为我们提供了充分的素材,尽管略显冗长,但也值得一读。

Passage 12

中华人民共和国外资企业法(全文)

(1986年4月12日第六届全国人民代表大会第四次会议通过根据2000年10月31日第九届全国人民代表大会第十八次会议《关于修改(中华人民共和国外资企业法)的决定》修正)

第一条为了扩大对外经济合作和技术交流,促进中国国民经济的发展,中华人民共和国允许外国的企业和其他经济组织或个人(以下简称“外国投资者”)在中国境内举办外资企业,保护外资企业的合法权益。