“Things began to happen in a hurry. I called thenewspapers and announced I would preach a sermonthe following morning， entitled， ‘What I would do ifI had a Million Dollars.’
“I went to work on the sermon immediately， butI must tell you， frankly， the task was not difficult，because I had been preparing that sermon for almosttwo years. The spirit back of it was a part of me！
“Long before midnight I had finished writingthe sermon. I went to bed and slept with a feelingof confidence， for I could see myself already in.
possession of the million dollars.
“Next morning I arose early， went into the bathroom， read the sermon， then knelt on my kneesand asked that my sermon might come to the attentionof someone who would supply the needed money.
“While I was praying I again had that feeling ofassurance that the money would be forthcoming. Inmy excitement， I walked out without my sermon，and did not discover the oversight until I was in mypulpit and about ready to begin delivering it.
“It was too late to go back for my notes， and whata blessing that I couldn’t go back！ Instead， my ownsubconscious mind yielded the material I needed.
When I arose to begin my sermon， I closed my eyes，and spoke with all my heart and soul of my dreams.
I not only talked to my audience， but I fancy I talkedalso to God. I told what I would do with a milliondollars if that amount were placed in my hands. Idescribed the plan I had in mind for organizing agreat educational institution， where young peoplewould learn to do practical things， and at the sametime develop their minds.
“When I had finished and sat down， a man slowlyarose from his seat， about three rows from the rear，and made his way toward the pulpit. I wonderedwhat he was going to do. He came into the pulpit，extended his hand， and said， ‘Reverend， I likedyour sermon. I believe you can do everything yousaid you would， if you had a million dollars. Toprove that I believe in you and your sermon， if youwill come to my office tomorrow morning， I willgive you the million dollars. My name is Phillip D.
Armour.”’
Young Gunsaulus went to Mr. Armour’s office and the million dollars was presented to him. Withthe money， he founded the Armour Institute ofTechnology.
That is more money than the majority of preachersever see in an entire lifetime， yet the thoughtimpulse back of the money was created m theyoung preacher’s mind in a fraction of a minute.
The necessary million dollars came as a result of anidea. Back of the idea was a DESIRE which youngGunsaulus had been nursing in his mind for almosttwo y ears.
Observe this important fact... HE GOT THE MONEYWITHIN THIRTY-SIX HOURS AFTER HE REACHEDA DEFINITE DECISION IN HIS OWN MIND TO GET
IT， AND DECIDED UPON A DEFINITE PLAN FOR
GETTING IT！
There was nothing new or unique about young
Gunsaulus’ vague thinking about a million dollars，and weakly hoping for it. Others before him， andmany since his time， have had similar thoughts. Butthere was something very unique and different aboutthe decision he reached on that memorable Saturday，when he put vagueness into the background， anddefinitely said， “I WILL get that money within aweek！”
God seems to throw Himself on the side of theman who knows exactly what he wants， if he isdetermined to get JUST THAT！
Moreover， the principle through which Dr.
Gunsaulus got his million dollars is still alive！ It isavailable to you！ This universal law is as workabletoday as it was when the young preacher made useof it so successfully. This book describes， step bystep， the thirteen elements of this great law， andsuggests how they may be put to use.
Observe that Asa Candler and Dr. Frank Gunsaulushad one characteristic in common. Both knew theastounding truth that IDEAS CAN BE TRANSMUTEDINTO CASH THROUGH THE POWER OF DEFINITEPURPOSE， PLUS DEFINITE PLANS.
If you are one of those who believe that hardwork and honesty， alone， will bring riches， perishthe thought！ It is not true！ Riches， when they comein huge quantities， are never the result of HARDwork！ Riches come， if they come at all， in responseto definite demands， based upon the applicationof definite principles， and not by chance or luck.
Generally speaking， an idea is an impulse of thoughtthat impels action， by an appeal to the imagination.
All master salesmen know that ideas can be soldwhere merchandise cannot. Ordinary salesmen donot know this-that is why they are “ordinary.
A publisher of books， which sell for a nickel， madea discovery that should be worth much to publishersgenerally. He learned that many people buy titles，and not contents of books. By merely changing thename of one book that was not moving， his saleson that book jumped upward more than a millioncopies. The inside of the book was not changed inany way. He merely ripped off the cover bearing thetitle that did not sell， and put on a new cover with atitle that had “box-office” value.
That， as simple as it may seem， was an IDEA！ Itwas IMAGINATION.
There is no standard price on ideas. The creator ofideas makes his own price， and， if he is smart， getsit.
The moving picture industry created a whole flockof millionaires. Most of them were men who couldn’tcreate ideas—BUT—they had the imagination torecognize ideas when they saw them.
The next flock of millionaires will grow out of theradio business， which is new and not overburdenedwith men of keen imagination. The money willbe made by those who discover or create new andmore meritorious radio programmes and have theimagination to recognize merit， and to give the radiolisteners a chance to profit by it.