书城外语世界名牌大全(英汉双语版)
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第12章 世界名表(2)

From day one, Tissot was also dedicated to taking its innovations to destinations well beyond the Swiss borders. In 1858, the founders son, Charles-Emile Tissot, left Le Locle for Russia and successfully sold Tissot savonnette pocket watches across this huge and influential empire. International expansion went from strength to strength and Tissot is today the leading producer of the traditional Swiss watch industry in number of units. Being sold by 16,000 Points of Sale across five continents, Tissot products offer a wide selection of watches to suit diverse functional needs and tastes.

Over years many key figures have owned Tissot watches, including actress Sarah Bernhardt, singer Carmen Miranda, Elvis Presley, Grace Kelly and Nelson Mandela.

The proud Tissot Ambassadors of today are:

Danica Patrick - Race car driver

Deepika Padukone - Actress

Barbie Xu - Actress

Nicky Hayden - MotoGP racer

Thomas Lüthi - Moto2 racer

Steven Stamkos - Ice hockey player

Tony Parker - Professional basketball player

Huang Xiaoming - Actor and singer

Although Tissot keeps expanding in order to reach people around the globe, it will always remain faithful to its home country of Switzerland. This is one of the reasons it found such an ideal partner in the Jungfrau Railway and its Centenary Celebration of 2012. The collaboration incorporates strong common values with extremely deep roots. Just like Tissots hometown of Le Locle, the Jungfrau region is also on the UNESCO World Heritage list. Additionally, they both demonstrate ultimate timing and precision to reach the top.

product innovation产品创新

go from strength to strength不断壮大

UNESCO World Heritage list世界遗产名录

从1853年至今,天梭一直致力于能为顾客带来惊喜的产品创新。锐意进取、不懈创新的精神使天梭走出瑞士侏罗山区的小镇力洛克,足迹遍布全球 150多个国家。从1853年推出具有双时区显示功能的怀表,到采用创新触屏技术的T-TOUCH腕表,天梭在技术、材料和设计方面已经创造了诸多的“第一”,甚至利用石头、木头、珍珠做素材来制作手表。

从诞生之日起,天梭就一直专注于将它的创新带到瑞士以外的国家和地区。1858年,天梭创始人之子查理-艾米尔·天梭走出力洛克小镇来到俄罗斯,并成功地将天梭猎手怀表销售到地域辽阔的沙皇俄国。天梭的销售区域在全球不断扩大,今天已成为瑞士传统制表行业中销量第一的品牌。

天梭产品在五大洲有16,000多个销售网点,提供广泛的产品选择,以满足顾客对不同功能和品味的需求。时到今日,已有许多人佩戴天梭表,如演员sarah Bernhardt,歌手Carmen Miranda, Elvis Presley, Grace Kelly 和Nelson Nlandela.

以下人物成为天梭引以为傲的形象大使:

美国赛车手丹妮卡·帕特里克(Danica Patrick)

印度演员迪碧迦·帕多特尼(Deepika Padukone)

台湾知名艺人徐熙媛(Barbie Xu)

美国MotoGP赛车手尼克·海顿(Nicky Hayden)

瑞士Moto2赛车手托马斯·卢斯(Thomas Lüthi)

加拿大冰球运动员史蒂芬·斯塔姆科(Steven Stamkos)

法国职业篮球运动员托尼·帕克(TonyParker)

中国知名演员及歌手黄晓明(Huang Xiaoming)

虽然天梭为了让更多人熟知并持续在全球开拓市场,它却始终忠于自己的家乡瑞士。这也是天梭作为2012年少女峰铁路百年诞辰合作伙伴的重要原因之一。 相同的价值观及深厚的历史渊源成就了此次合作。如同天梭的故乡力洛克,少女峰(Jungfrau)地区也被联合国教科文组织列入世界遗产名录。此外,它们都对时间和精确有着严格的要求。

3.(瑞士)伯爵 Piaget

品牌名片

品类:腕表

标志风格:华美、精致

创始人:乔治·爱德华·伯爵(Georges Edouard Piaget)

诞生地:瑞士

诞生时间:1874年

伯爵Piaget的品牌标志是英文单词“piaget”的大写全称, 如今伯爵不仅仅只是一个姓氏,而是丰富专业知识的代名词。

品牌阅读

It was in La Cte-aux-Fées, a small village in the Swiss part of the Jura, that Georges douard Piaget sketched the first strokes of what, decades later, was to become an inimitable signature in the world of luxury and fine watchmaking. In 1874, he started his first workshop on the family farm and devoted himself to making high-precision movements that he soon began supplying to the most prestigious brands. The business developed very quickly. Piagets fame spread far beyond the crests of the mountains around Neuchtel, increased by demand from those who already recognized his signature on a movement as a mark of seldom-equaled expertise, and his workshop grew.

Georges douards son Timothée Piaget took over the business in 1911, displaying the same passion, demand for quality and success as his father. Sound and solid foundations had been laid for Piaget.

An enterprising spirit, willingness to take risks and the desire never to rest on its laurels were indelibly inscribed on Piagets DNA. In 1943, the company made a decision that was crucial to its future by registering the brand. From then on, the movement Manufacture for La Cte-aux-Fées watches was signed by and sold under its own name, created with the same close attention to aesthetics and technical performance. This rebirth can be ascribed to Gérald and Valentin Piaget, the founders grandsons. They also started the brands geographic expansion and worked to increase its international recognition.

Faithful to its pioneering spirit, Piaget began to design and build the ultra-thin movements that were to become one of the companys “signatures”, making an enduring impression on the watchmaking world. In 1957, the Manufacturer introduced the famous ultra-thin hand-wound Calibre 9P, which was only 2 mm thick. In 1960, Piaget launched the Calibre 12P, the worlds thinnest self-winding movement. It measured just 2.3 mm thick.

Piagets supremacy in ultra-thin mechanical movements has earned the brand a special place among the great Swiss watchmakers. By mastering this area of expertise while elevating boldness and creativity to the status of primary values, it was bound to cause sparks to fly. These fireworks opened the doors to international recognition for Piaget and helped the brand make a name for itself in the world of fine watchmaking and precision work. In the 1960s, the company reiterated its desire to achieve ever-increasing control over its production by purchasing several goldsmiths workshops in Geneva.

These watches are all inspired by the brands rich historical heritage, which they reinterpret in a forceful and distinctively modern way. Piagets deep-felt attachment to traditions and its expertise in movement manufacturing made it a natural choice for the city of Venice as a partner in restoring the Torre dellOrologio on St. Marks Square, a legendary monument bearing eloquent testimony to the history of time measurement.