书城成功励志青春阅读——名人智慧之光(双语)
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第4章 商务篇

Business

A friendship founded on business is better than business founded on friendship.

——John Davision Rockefeller, American businessman

建立在商务基础上的友谊胜过建立在友谊基础上的商务。

——美国实业家J.D.洛克菲勒

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

——Leacock Stephen, Canadian economist

广告可被视为一种长久蒙蔽人类智慧以期从中赚钱的技巧。

——加拿大经济学家L.斯蒂芬

All progress is based upon a universal innate desire on the part of every organism to live beyond its income.

——Samuel Butler, British writer

世人莫不怀着一种与生俱来的欲望,要把支出超过收入,此乃一切进步的动力。

——英国作家S.勃特勒

Avarice, the spur of industry.

——David Hume, British philosopher

贪婪是工业的兴奋剂。

——英国哲学家D.休谟

Business? Thatˊs very simple—itˊs other peopleˊs money.

——Alexander Dumas, French novelist

做生意吗? 那太简单了——叫别人掏钱包。

——法国小说家A.小仲马

Did you ever expect a corporation to have a conscience, when it has no soul to damn, and no body to be kicked?

——Edward Thurlow, British lawyer

公司既没有灵魂可以被诅咒,又没有躯体可以被踢翻,难道你指望它有什么良心吗?

——英国律师 E.瑟洛

Economy the poor manˊs mints, extravagance the rich manˊs pitfall.

——Martin Tupper, American economist.

节约是穷人的造币厂,浪费是富人的陷阱。

——美国经济学家 M.塔珀

For years I thought what was good for our country was good for General Motors, and vice versa.

——Charles E. Wilson, American president of GN

多少年来,我始终认为对国家有利的事对我们通用汽车公司也有利,反之亦然。

——美国通用汽车公司总裁 C.E.威尔逊

Good times, bad times, there will always be advertising, in good times people want advertising; in bad times they have to.

——Bruce Barton, British economist

不管是繁荣时期还是萧条时期,广告总会存在。繁荣时,人们想做广告;萧条时,人们不得不做广告。

——英国经济学家B.巴顿

Hereˊs the rule for bargains “Do other men, for they would do you”. Thatˊs the true precept.

——Charles Dickens, British novelist

这里有一条交易法则:“欺骗他人,因为他们也欺骗你。”这是真正的经商之道。

——英国小说家C.狄更斯

Literature flourishes best when it is half a trade and half an art.

——William Ralph Inge, British writer and churchman

当文学一半成为贸易,一半成为艺术时,那是它最繁荣的时期。

——英国作家和牧师W.R.英奇

Men trifle with their business and their politics, but they never trifle with their games.

——George Burnard Shaw, British dramatist

男人拿生意和政治当儿戏,可是他们玩起来却从不当儿戏。

——英国剧作家G.萧伯纳

Necessity never makes a good bargain.

——Benjamin Franklin, American president

急需难买便宜货。

——美国总统B.富兰克林

The best cure for the national economy would be economy.

——Ashoey Cooper, British novelist

拯救国家经济的最好办法就是节约。

——英国小说家A.库珀

The trouble with the profit system has always been that is was highly unprofitable to most people.

——E.B.White, American writer

利润制度的最大弊端始终是绝大多数的人是绝对无利可图的。

——美国作家E.B.怀特

There can be no economy where there is no efficiency.

——Disraeli, British statesman

没有效率就没有经济。

——英国政治家狄斯雷利

The consumer isnˊt a moron, she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy

anything.

——Davik Ogilvy, American advertisement manager

消费者不是傻瓜,她是你的妻子。如果你认为仅凭句口号,几个干巴巴的形容词就能诱使她

掏腰包购买任何东西的话,那么你就亵渎了她的智慧。

——美国广告经营者D.奥格尔维

There is no resting place for an enterprise in a competitive economy.

——Alfred P.Sloan. American businessman

在竞争的经济中,没有企业休息的地方。

——美国实业家A.P.斯隆

When you are skinning your customers, you should leave some skin on to grow sothat you can skin them again.

——Nikita Khrushchev, Statesman of the former Soviet Union

如果你要剥客户的皮,你应当给他们留点皮,别剥光,让它长新皮,这样你下次还可以继续剥他们的皮。

——前苏联政治家N.赫鲁晓夫